Packaging is the first impression your product gives to your customer. Charming and memorable packaging helps your cosmetic brand succeed. So, choosing and designing your packaging material wisely is important.
Here’re tips for designing your 2022 new packaging.
Prime before your design:
Figure out what’re the really important parts.
Define your customers’ portrait
Your customers may be energetic female newbies in the job, obsessed with charm and beauty. Or you surprisingly find your customers have a big group of men. You need to adjust your packaging strategies.
Determine your brand identity
Luxurious, classic, edgy, or accessible? It’s better to develop different brands for different specific identities. It helps your customers distinguish your brand from others, when they think about classic or something else, they will recall your brand.
Define where you place your products to sell
Are your products selling online or in retail stores? You can modify your strategies according to your product shelves.
Let’s explore cosmetic packaging trends in 2022 now
- Intricate line drawing
- Unique custom fonts
- Bold, eye-catching patterns
- Cool black packaging with a twist
- Lush florals and warm, earthy colors
- Modern minimalist pastels
Ways to set your brand design standards
Styles
A unified design style is a must to improve your brand recognition.
Colors
Choose several main colors, too many colors easily lead to chaos and it’s hard to control.
Fonts
Do not use more than 2 fonts on the packaging. You can customize your brand font to correspond to your brand identity.
Choose packaging type
Three layers
Outer packaging, inner packaging and product packaging are three layers you need to think about.
Common packaging types in the cosmetic world
Some popular beauty and cosmetic packaging options:
Materials and printing options
Common printing options on bottles:
- Silk printing
- Hot stamping
- Frosting
- Painting
- Water transfer printing
- Deboss/emboss
- UV coated
Choose the right design for your brand
DIY
As a startup, doing it yourself is always the first option. It can save your budget quite a lot. But if your design skills don’t meet your expectations, you need to hire a designer.
Hire a full-time or free-lancer designer
Offer your ideas on brand identities, your designer can make it further. Well-educated designers from artist colleges can bring you stunning and pleasing packaging designs. Uzone has full-time designers and we can supply design services for your cosmetic brands. You just need to contact us.
After taking all this advice, you can catch up on trends and start designing your packaging now. Hope you enjoy and achieve your brand’s success.
Post time: Jul-21-2022